I sort of hate to say it: it’s not your food, it’s not your numbers, it’s not that awesome photo booth you ordered or that 3 AM snowball fight you organized. The most important part of your hackathon is probably your sponsors. And not just how much they’re paying—although that matters, too—but who’s paying. Who are you inviting to your hackathon? Who’s getting access to your mailing list? Remember: You are selling me. I am your product. As the …